Totally Ethnik rebrands to “Nadrey Laurent” with Debut SS17 Collection ‘Colours of the Earth’

Nadrey Laurent, formerly Totally Ethnik is an African fashion label, based in Accra, Ghana. The label officially started off later in 2013 by Marie Kipre, a passionate fashion enthusiast who doubles as the brand’s Creative Director and CEO.

The brand currently stocks shops in Paris, Geneva, Accra, Lagos, Abidjan, and Kigali and have participated in key fashion shows in Belgium, France, Ghana and Nigeria.

Designer behind the brand, Marie Kipre had this to say;

“Nadrey Laurent is a story of evolution, our inspiration for a new fashion brand, A More Personal Meaning, A Stronger Identity. Nadrey in Bété (a language in Cote D’Ivoire) my dialect, means My heart, My love while Laurent is my Father, My Strength, and My Pride.

Bold, serene and always elegant, my father, “Nadrey Laurent” has become my inspiration. On this new journey, we are propelled to dream bigger, push further, achieve greater. Nadrey Laurent is an invitation to an effortlessly chic yet undeniably refined lifestyle.

Colors of the Earth is Nadrey Laurent’s debut collection, after the brand’s story of evolution. This collection initiates the new journey by showcasing our potential to embrace a more unique personality. It shows the warmth and beauty of our persona through colorful prints, orchid appliqués, sequins and other embellishments.

Colors of the Earth resonates from a background of rich and saturated earthy colours of brown, orange, mustard and desert sand expressed in original African fabrics such as batik, faso dan fani mixed with crepe, lace, satin and knit fabric.

The Colors of the Earth collection revolutionizes Nadrey Laurent’s mission to create apparels with appealing inspiration that convey elegance, luxury and essence”

See the Collection below.

Credits
Designer: Marie Kipre
Models: Naadei, Kenza & Nii Otoo
Makeup: Makeup by Asare | @thereal_asareprince
Photography: KlassyFilms | @klassyfilms_studios
Stylist: Sarah Ferdjani | @sarah_meets_sahara
Accessories: Odara | @odaraonline, Muggs Jewellery | @muggsjewellery.gh
Directed: Mareep Production